Survey & Feedback Platform

Businesses in East Africa had no real way to hear from their own customers systematically. The survey tools built for a large company's compliance department were the wrong shape entirely — too heavy, too expensive, and built around a workflow no smaller business actually has. What those businesses needed was simpler: put one question in front of a customer the moment they're already there — on a receipt, in a WhatsApp message, on a sign at the counter.

The same gap existed internally. Getting a quick answer from every branch or every shift — did the delivery go out, how did the shop do today — usually meant a WhatsApp group nobody reliably checked, with no way to see at a glance who still hadn't answered.

The first decision was making sure one business's data could never mix with another's. Each business's information is kept in its own completely separate space — not a shared system with a setting that tells them apart. There's no way for a mistake to show one customer's answers to another.

A survey question's type — short answer, multiple choice, a rating scale — is built as a real, specific thing rather than a generic field that gets interpreted on the fly. Skip logic (asking a follow-up only if someone answers a certain way) is built the same way: pick the question, pick the condition, done — something anyone can set up without needing to understand how it works underneath.

Answering is one question per screen, with nothing saved until there's an actual answer. Someone who opens a survey and closes the tab leaves no trace — which matters most when the survey is sitting inside someone else's web page and "an open" could mean every visitor to that page.

Once a question has been answered, editing the wording later can never rewrite what that person actually said — every answer keeps its own copy of exactly what was asked at the time.

Protecting the data from bad or automated submissions needed two different approaches. Obvious abuse — far more responses than any real person could submit — gets blocked outright. Anything merely suspicious gets held for a person to review rather than blocked, because wrongly turning away a real customer costs more than double-checking a fake one.

Every screen is checked against accessibility standards automatically, on every change, not just once at launch.

Businesses get a way to collect feedback continuously instead of running a one-off survey campaign — a link or embedded widget that's always there, rather than a form sent out once and forgotten.

Internally, team leads get a simple answer to "who still hasn't checked in today" instead of scrolling through a chat history, with the option to keep responses anonymous when that's what gets honest answers.

Because each business's data is kept completely separate, a mistake affecting one customer's data can't become a mistake affecting another's — it isn't possible to even write the kind of query that would cross that line.

Editing a live survey is safe. Fixing a typo or rewording a question never changes what a respondent already said, because every answer keeps its own record of what it was answering at the time.